Rand-Whitney
With a strong commitment to quality, service, and timeliness, Rand-Whitney is a trusted packaging partner that empowers customers to reach their full potential.
Designed at 829 Studios in collaboration with the exceptional talents of Brianna Feldott (Strategy and UX) and Jim Scott (Development).
Strategy
Throughout our strategy phase, we engaged in brand discovery sessions to delve into the client's aspirations, brand attributes, and existing brand assets, followed by a UX/UI Design Kickoff where we curated a collection of inspiration aligning with our strategy. These workshops were instrumental in deepening our understanding of the brand, refining website design aspirations, and aligning team goals.
Visual Design
Building upon the foundations established during the strategy phase, we enhanced and expanded the existing Rand-Whitney brand equity while also broadening their design language. Introducing new typography and color systems, we elevated the brand while adhering to web content accessibility guidelines and best practices, ensuring an inclusive and visually appealing digital experience.
Custom Graphics
We utilized a blend of open-source iconography and bespoke spot illustrations to enhance the brand's visibility and simplify the communication of intricate concepts to users in a friendly manner.
